Reebok’s army isn’t doing things the same old way. John Lewis is having the best Black Friday 2018. They’re also launching its Black Friday sale on 22 November. People are already queuing for hours in cold November weather.
.@johnlewisretail are having a Black Friday sale tonight, tomorrow and next week, with incredible discounts on Christmas gifts. And they’re selling out of Lego toys RIGHT NOW! 💋💋💋💋💋 pic.twitter.com/Lh3vFKHiOI — Sali Hughes (@salihughes) November 18, 2017
The most appealing lines, of course, are those from the range that John Lewis makes, from B&Q to Petit Bateau, not to mention everything from Turner & Hooch to £450 Bose headphones. But I’m a sucker for the various ranges from House of Fraser, Asos and Zara. And you have to love Office, Debenhams, and Halfords.
More giveaways on the site, prize draw for a £200 John Lewis voucher, and more have been popping up this week. Mind you, I couldn’t resist buying a £16,500 heater from Nespresso – well, I suppose I could have taken it into the office for my wife to try out, but I can’t afford it. pic.twitter.com/i9AXjO4yFJ — John Lewis (@johnlewisretail) November 13, 2017
But John Lewis’s could be their best sale yet.
Website, stores and social media:
John Lewis’s site is really great – lots of easy deals on camcorders, Amazon Fire, the new Mini from Lego, and the Mini Lebel and Loewe. People buying individual items are fantastic, as in the case of the Smart Fire – no more endless scrolling.
In April, Google confirmed that its new Google Home was going to get a price cut in the lead-up to Christmas. This has been implemented into a one-day sale called Google Home Month. From 16 November, the smart speaker will be £99.95 – £10 less than previous prices. Despite the price cut, the smart speaker still costs £149.95 without the Dot, about the same as it did before.
Alternatively, if you’re a Home Mini owner and you want something better, the Google Home Max is out now for £99, saving you £30.
John Lewis’s own Twitter feed is a masterclass in managing its large number of followers, so I can only say that @johnlewisretail is probably the top tweeter in the world. In that context, @google is not bad either. I can’t give them the benefit of the doubt. At all.
During the holiday season, the half of the UK population still uses Facebook to stay in touch with friends and family, organise get-togethers and plan Christmas parties. The John Lewis deal page on Facebook looks extremely tasty, with prices slashed in the run-up to Black Friday, offering discounts on Facebook Messenger.